Rich The Kid Held Captive In A Mental Institution In New “Lost It” Video With Quavo & Offset


Check out Rich The Kid’s new video for “Lost It” featuring Offset & Quavo.

Back in March, Rich The Kid released his long awaited debut album called The World Is Yours, which featured an impressive lineup of guest appearances, including Future, Kendrick Lamar, Lil Wayne, Swae Lee, Rick Ross, Offset, Quavo, Trippie Redd & more. Today, the Rich Forever CEO decides to revisit the album and share a new video in its support for the song “Lost It” featuring Offset & Quavo.

Directed by Alex ‘Grizz’ Loucas, the visual finds the Interscope rapper losing his mind at a mental institution, before eventually breaking out and escaping from it all at the end of the clip. In between all that however, Quavo spits his respective verse at the security camera outside the building Rich is being held in and Offset posts up next to some foreign whips in a large garage/warehouse space flossing his icy jewelry & double time rhyme scheme in the process.

Following up his latest video with Lil Skies for “Creeping,” which dropped yesterday, check out the official video (above) and let us know what you think. The World Is Yours available now on iTunes.